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New agency Erich & Kallman launches in San Francisco

Here’s an interesting new agency with a pedigree, in the agreeable climes of San Francisco. Former Crispin Porter+Bogusky president Steven Erich and Goodby Silverstein & Partners ECD Eric Kallman...

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Ogilvy opens for Cisco with ambitious debut

Always wondered what Cisco actually did – apart from make bundles of money – so it’s helpful of new agency Ogilvy to explain it to us in its debut film starring Game of Thrones’ Peter Dinklage. Sure...

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Goodby Silverstein launches augmented reality Instagram

Goodby Silverstein & Partners is one of the pillars of advertising excellence in the US; seemingly unmoved by the the latest fads. But it moves with the times too. Now its GS&P Labs is...

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Pepsi finds its advertising feet with Goodby Silverstein

One of the advantages Coke always had over Pepsi is that its ads were usually OK verging on good and Pepsi’s were not. These days they’re both mostly rubbish. Pepsi has had its in-house struggles, of...

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Goodby Silverstein takes on social media for HP – and wins in style

HP (Hewlett-Packard as was) would prefer that you printed your pics of loved ones (or anyones) rather than shared them in the mire of social of social media where much is fake and nearly all is...

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Goodby Silverstein stands up for black community

Instead of waffling on about “must try harder” Goodby Silverstein & Partners is making a big statement in the wake of the George Floyd killing (and the fatal shooting in Louisville in March of...

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Goodby Silverstein goes for cheesy gold with Michael Bolton Panera launch

What is it about Mac n’ Cheese? One of the (crumbling) foundations of the Kraft empire of course. Saw an old edition of Australian Masterchef recently (don’t ask) and the formidably clever tyro cooks...

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Jennifer Aniston goes in to bat against insomnia

Advertising in the digital era is often accused of becoming another branch of direct marketing; some might say that (in the purpose era) it’s PR too. Here’s Jennifer Aniston for pharma firm Idorsia...

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Brand Camp: GSP&B’s ‘secret sauce’ gets new leader

Agencies are great ones for inventing things that don’t need it – think of the tangle they get into when trying to define creativity. There’ve been some real winners across the ages – JWT’s attempted...

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